Promote Your Training, Event, or Resource to Thousands of Public Information Officers & Communicators
Increase visibility, drive registrations, and reach the right audience at the right time.
The PIO Calendar is free to browse and free to submit. Paid options are designed for organizations, training providers, consultants, and resource owners who want stronger visibility across the platform.
Choose How You Want to Promote
Promoting one event?
Feature your event for 30, 60, or 90 days and increase visibility leading up to your event date.
Promoting a resource?
Boost your blog, podcast, certification/class, or training program with featured placement in the resource directory.
Amplify your reach?
Get your event or resource directly in front of an engaged audience of public information officers and communicators.
Not sure where to start? Most organizations begin by promoting a single event, then upgrade to an organization plan for long-term visibility.
HOW IT WORKS
List for Free
Create a basic presence on the platform at no cost.
Choose a visibility upgrade
Promote a specific event, an organization, or a resource.
Reach the right audience
Gain stronger visibility through homepage features, directories, and digest inclusion.
PROMOTE A SINGLE EVENT
High impact visibility for less than $1/day.
Featured Event (30 Days)
Promote a single event without a subscription for 30 days (starts at activation).
$29
per event
Includes:
✓
Featured badge
✓
Homepage eligibility
✓
Weekly Digest eligibility
✓
Enhanced visibility
Featured Event (60 Days)
Promote a single event without a subscription for 60 days (starts at activation).
$59
per event
Includes:
✓
Featured badge
✓
Homepage eligibility
✓
Weekly Digest eligibility
✓
Enhanced visibility
Featured Event (90 Days)
Promote a single event without a subscription for 90 days (starts at activation).
$89
per event
Includes:
✓
Featured badge
✓
Homepage eligibility
✓
Weekly Digest eligibility
✓
Enhanced visibility
Featured Events Get Significantly More Visibility and Clicks
Featured listings consistently receive more visibility and stronger click activity than standard listings. This means more people are seeing your event — and more are taking action to learn more or register.
Visibility Lift
Featured: 17.1 avg views
Standard: 4.8 avg views
+254.3% increase in average visibility
Click Performance
Featured: 1.5 avg clicks
Standard: 0.7 avg clicks
2.2× more clicks per featured event
📬 Amplify Your Reach with Email Promotion
Get your event or resource directly in front of an engaged audience of public information officers and communicators.
While featured listings increase visibility across the platform, email placements put your opportunity directly into inboxes with proven engagement.
Weekly Digest Placement Options
Sent Every Monday. Open & Click Through Rates listed below.
Top Feature
Highest visibility and click potential.
$155
per email
Includes:
✓
Top feature, highest visibility advertisement
✓
Company or event logo
✓
Service or event description
✓
Call-to-Action Button or Link
Middle Feature
Strong visibility within the main content of the email.
$100
per email
Includes:
✓
Main content feature advertisement
✓
Company or event logo
✓
Service or event description
✓
Call-to-Action Button or Link
Bottom Feature
Cost-effective placement and exposure
$75
per email
Includes:
✓
Below main content feature advertisement
✓
Company or event logo
✓
Service or event description
✓
Call-to-Action Button or Link
Monthly Roundup Placement Options
Sent First of Each Month. Broader visibility across upcoming opportunities
Top Feature
Highest visibility and click potential.
$175
per email
Includes:
✓
Top feature, highest visibility advertisement
✓
Company or event logo
✓
Service or event description
✓
Call-to-Action Button or Link
Middle Feature
Strong visibility within the main content of the email.
$125
per email
Includes:
✓
Main content feature advertisement
✓
Company or event logo
✓
Service or event description
✓
Call-to-Action Button or Link
Bottom Feature
Cost-effective placement and exposure
$100
per email
Includes:
✓
Below main content feature advertisement
✓
Company or event logo
✓
Service or event description
✓
Call-to-Action Button or Link
👉Limited placements available each issue to maintain performance.
🔥 Featured + Email Boost (Recommended)
Combine a featured listing with email placement to maximize visibility and engagement.
What featured visibility means
Featured visibility is designed to increase awareness and engagement with your events, organization, or resource across The PIO Calendar.
Rather than changing the default calendar sorting, featured placements are delivered through dedicated promotional opportunities across the platform.
These may include:
- Homepage featured event sections
- Inclusion in the Weekly PIO Calendar Digest or Monthly Roundup emails
- Enhanced event-page visibility
- Social media promotion on The PIO Calendar’s LinkedIn, Facebook & X pages
- Placement within designated promotional areas across the site
Featured placements are limited and rotated to ensure balanced visibility across organizations and events.
This approach ensures that visibility is both meaningful and sustainable, giving organizations consistent exposure without overwhelming the platform or the user experience.
How featured event capacity works
Organization plans include a set number of featured event promotions per year. This allows organizations to prioritize key events while maintaining flexibility throughout the year.
Featured events are counted at the time they are promoted and can be used at any point during your subscription period.
If your organization reaches its annual limit, you can upgrade to a higher tier or contact The PIO Calendar for additional options.
Can I still submit events for free?
Yes. Event submission is and will remain free. Paid options are designed to enhance visibility, not restrict access.
Do featured events appear at the top of the calendar?
Featured visibility is delivered through dedicated promotional placements such as homepage features and email inclusion. The core calendar listings remain structured for usability and consistency.
Can I promote just one event without a subscription?
Yes. The Featured Event option allows you to promote a single event without committing to a monthly plan.
What happens if I use all of my featured events for the year?
You can upgrade to a higher tier at any time or contact The PIO Calendar to discuss additional promotion options.
Can I promote a resource without upgrading my organization?
Yes. Resource Boost is a standalone option and can be used independently of organization plans.
Who should consider a premium plan?
Premium plans are best suited for organizations that host multiple events throughout the year and want consistent, elevated visibility across the platform.
How quickly will I see results from a featured event?
Featured visibility often leads to increased impressions and engagement shortly after placement, particularly when timed with upcoming event dates and coordinated promotion.
Peak visibility typically occurs following The PIO Calendar email distributions. The Weekly Digest is sent on Mondays around 9:00 AM EST, and the Monthly Roundup is sent on the first of each month around 10:00 AM EST.
Real Engagement. Real Results.
The PIO Calendar reaches a highly targeted audience of public information officers, communicators, and public safety professionals—and they don’t just browse, they engage.
Our Weekly Digest consistently achieves open rates far above industry averages, showing strong audience interest.
Subscribers are not just opening emails—they are actively clicking through to explore events and resources.
Professionals across the world visit The PIO Calendar every day to find training and development opportunities.
A growing platform with hundreds of upcoming trainings, conferences, and webinars across the U.S. and internationally.
Ready to increase your visibility?
Whether you’re promoting a single event or building a long-term presence, The PIO Calendar helps you reach the right audience.