Note: Event details are provided for informational purposes only and are subject to change. Please verify dates, pricing, and registration details with the event organizer.
3CMA is heading to Denver in 2026 — where the elevation is high and the expectations for local government communications are even higher. This year’s theme, Peak Performance – Achieving […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they […]
Week 3: E0394: Executive Public Information Application
Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand […]
About The Course
Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.
Topics Covered:
Creating engaging photos, videos, and graphics
Writing engaging captions
Developing an effective content strategy
Understanding branding essentials
Navigating legal and policy considerations
Strategies for boosting reach and engagement
Best practices for live streaming
Crafting and sharing news releases via social media
Building and managing social media teams
Utilizing insights and analytics for improvement
Optimizing platform features, settings, and best practices
Recommendations for apps and equipment
To download the course flyer click here.
Travel Information
Airport:
Santa Maria Airport (SMX)
Hotel:
Radisson Hotel Santa Maria(Next to airport)
3455 Skyway Drive
Santa Maria, CA 93455
(805) 357-9891
Hampton Inn Santa Maria
2190 Preisker Lane
Santa Maria, CA 93458
(805) 424-1414
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that […]
This course is designed to provide students with the skills necessary to be successful as a Public Information Officer. Participants will spend 40 hours exploring topics related to the PIO […]
The National Response Framework (NRF) and the National Incident Management System (NIMS) devote significant attention to the importance of emergency public information. Public Information Officers are key members of the […]
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they […]
Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to […]