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Learn how top brand marketers are using AI to drive performance and scale Hear from senior executives from cross-industry brands share how they’re investing in AI and how it’s transforming their marketing strategies. Gain practical knowledge and skills immediately applicable to your work, and get expert feedback to help refine your strategies. Determine how and when to […]
This course will equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.
When Minutes Matter: FIFA World Cup 2026 Alert and Warning Communications. The workshop is designed to help emergency managers involved in issuing alerts to improve the speed, reach and effectiveness of public alerts and warnings. Dates: May 12 and May 13, 11 am – 4 pm ET (8 am – 1 pm PT/ 10 am – 3 pm CT) Audience: FIFA […]
Public information officers and communication professionals are often expected to shape messaging, manage crises, and protect organizational reputation—yet many struggle to gain consistent access to senior leadership and decision-making conversations. In this engaging session, Dr. Joseph V. Trahan, III, APR, Fellow PRSA will share practical strategies for building credibility with executive leadership and earning a […]
This performance-level web-based course is designed for individuals in the public and private sectors who are responsible for gathering and disseminating disaster-related information and who would like to increase their knowledge and understanding about social media and its uses during crisis communication to support organizational preparedness, response and recovery efforts.
The Sport and Special Event Public Information and Emergency Notification course brings planners, operators, public information professionals, government, public safety, and marketing professionals together in an effort to prepare and/or enhance venue and event communication programs. The course prescribes best practices to common communication pitfalls and provides flexible and scalable solutions to a wide-range of […]
Learn how to build community trust and strengthen relationships by effectively telling your agency’s story. This engaging, one-day training for PIOs and agency leaders covers strategic use of social media, working with traditional media, and practical techniques for amplifying your message. Students explore real-time messaging, managing misinformation, uncovering compelling stories, navigating negativity, and understanding legal […]
About The Course In today’s digital environment, video often becomes one of the most important tools public safety agencies use to communicate during and after critical incidents. From officer-involved shootings to high-profile use-of-force incidents, the way agencies present video evidence can significantly impact public understanding, media coverage, and community trust. This one-hour TOC Briefing explores […]
Join the New Hampshire Hospital Association and Yankee Chapter PRSA for two dynamic panels on the topics of AI Adoption and Building Trust. Schedule: 10:30 – 11:15 a.m.: “Empowering AI Adoption: How Hospital Communications Teams Are Leading the Way,” featuring Karen Ingraham, Sr. Director of Strategy, Planning & Communications, St. Paul’s School, and Brianna Allard, […]
Hybrid Zoom AND In Person Event! Overview Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent […]
A behind-the-scenes look into UDOT’s social media success. Hear from UDOT’s Social Media Manager on growing content and followers, using data to convince leadership, and transforming routine government updates into engaging, credible posts through storytelling, visuals, and audience-focused messaging. Includes real examples and simple frameworks to increase reach, improve community engagement, and make public information […]
This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).