Note: Event details are provided for informational purposes only and are subject to change. Please verify dates, pricing, and registration details with the event organizer.
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public […]
The National Response Framework (NRF) and the National Incident Management System (NIMS) devote significant attention to the importance of emergency public information. Public Information Officers are key members of the ICS and EOC organizations, and work closely with officials who are part of Multiagency Coordination Groups. PIOs advise the Incident Commander, Unified Command, and EOC […]
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
The annual conference for the Oregon Association of Public Information Officers brings together over 100 communications professionals in law enforcement, fire and local government from across Oregon and SW Washington. This year’s agenda will include relevant topics like crisis communications, AI and social media, courses for advanced PIOs and beginners, networking opportunities by region and […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
AI is rewriting workflows, employees expect personalized and authentic experiences, and algorithms determine what voices get heard. Join us April 21-23 in the heart of Boston for Ragan’s Employee Communications & Culture Conference so you can stay relevant and keep your seat at the table. You’ll walk away with practical and innovative ideas to implement […]
Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference! We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that impact your agency or department’s […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
About The Course
Recruiting qualified candidates has become one of the biggest challenges facing public safety agencies today. Traditional job postings and hiring announcements are no longer enough to compete in a shrinking applicant pool. Agencies must learn how to communicate their mission, culture, and opportunities in a way that resonates with the next generation of candidates.
This one-hour TOC Briefing live webinar will explore practical digital strategies that agencies can use to attract, engage, and retain top public safety talent. Drawing from real-world experience working with agencies across the country, TOC Public Relations will share proven approaches for using social media, digital storytelling, and strategic messaging to strengthen recruitment efforts and build stronger candidate pipelines.
Participants will learn how to move beyond basic recruitment posts and instead develop a modern strategy that highlights agency culture, showcases personnel, and provides valuable information that supports candidates throughout the hiring process. From recruitment videos and social media content to candidate engagement and online resources, this session will provide actionable insights agencies can immediately apply.
Whether you are a PIO, social media manager, recruiter, command staff member, or agency leader, this briefing will help you better position your organization to compete for talent in today’s digital landscape.
In this session, you’ll learn:
Why traditional recruiting strategies are falling short in today’s hiring environment
How to use social media and digital content to showcase your agency and attract candidates
The types of recruitment content that resonate most with younger applicants
How to highlight officer and employee stories to build credibility and connection
Strategies for keeping candidates engaged throughout the hiring process
Practical ways to support candidates and their families during recruitment
By the end of the session, participants will walk away with clear, practical ideas for improving recruitment messaging and strengthening their agency’s ability to attract the next generation of public safety professionals.
*Webinar Access Link will be provided 3 days prior to the training date.