Note: Event details are provided for informational purposes only and are subject to change. Please verify dates, pricing, and registration details with the event organizer.
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
3CMA is excited to partner with the Arizona Information Officers Association (AIOA) to bring you a one-day regional conference in Mesa, Arizona on Tuesday, April 14, 2026. Hosted at The Post (26 N. Macdonald Street, Mesa, AZ 85201), this special event will bring together city, county, and regional communicators from across Arizona and the Southwest for […]
This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
On April 16, 2026, PRWeek will gather top industry executives who have been through the crisis trenches to share their collective decades of experience. This is a must-attend event for every communicator and marketer, no matter your discipline or work environment. You’ll join over 200 fellow professionals for networking, inspiration and lessons you can apply […]
For EMEAA Members. Click here to learn about joining EMEAA. Chief Reardon will discuss first-hand experiences with response, the aftermath of sensitive incidents, and the mental health impact PIO professionals must keep in mind. With over 26 years in the fire service, including 23 years with the Duxbury Fire Department, Chief Rob Reardon currently serves […]
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
The annual conference for the Oregon Association of Public Information Officers brings together over 100 communications professionals in law enforcement, fire and local government from across Oregon and SW Washington. This year’s agenda will include relevant topics like crisis communications, AI and social media, courses for advanced PIOs and beginners, networking opportunities by region and […]
About The Course
Recruiting qualified candidates has become one of the biggest challenges facing public safety agencies today. Traditional job postings and hiring announcements are no longer enough to compete in a shrinking applicant pool. Agencies must learn how to communicate their mission, culture, and opportunities in a way that resonates with the next generation of candidates.
This one-hour TOC Briefing live webinar will explore practical digital strategies that agencies can use to attract, engage, and retain top public safety talent. Drawing from real-world experience working with agencies across the country, TOC Public Relations will share proven approaches for using social media, digital storytelling, and strategic messaging to strengthen recruitment efforts and build stronger candidate pipelines.
Participants will learn how to move beyond basic recruitment posts and instead develop a modern strategy that highlights agency culture, showcases personnel, and provides valuable information that supports candidates throughout the hiring process. From recruitment videos and social media content to candidate engagement and online resources, this session will provide actionable insights agencies can immediately apply.
Whether you are a PIO, social media manager, recruiter, command staff member, or agency leader, this briefing will help you better position your organization to compete for talent in today’s digital landscape.
In this session, you’ll learn:
Why traditional recruiting strategies are falling short in today’s hiring environment
How to use social media and digital content to showcase your agency and attract candidates
The types of recruitment content that resonate most with younger applicants
How to highlight officer and employee stories to build credibility and connection
Strategies for keeping candidates engaged throughout the hiring process
Practical ways to support candidates and their families during recruitment
By the end of the session, participants will walk away with clear, practical ideas for improving recruitment messaging and strengthening their agency’s ability to attract the next generation of public safety professionals.
*Webinar Access Link will be provided 3 days prior to the training date.