Webinar

About The Course
When a crisis strikes, whether it’s a critical incident, large-scale emergency, public demonstration, or natural disaster, public safety agencies must be prepared to communicate quickly, clearly, and effectively. In today’s digital environment, information spreads instantly, and if agencies are not actively telling their story, someone else will.

This one-hour TOC Briefing explores the fundamentals of effective crisis communications for public safety and government agencies. Participants will learn how to prepare for high-stakes situations, manage messaging during rapidly evolving incidents, and communicate with transparency and professionalism when public attention is at its highest.

Drawing on real-world experience working with agencies across the country, this session will provide practical guidance on how to build a crisis communication framework before an incident occurs, strengthen relationships with media and community stakeholders, and avoid common mistakes that can undermine credibility during critical events.

Attendees will also gain insight into how timing, transparency, and consistency play a critical role in shaping public perception and maintaining trust during complex situations.

Whether you are a Public Information Officer, agency leader, communications professional, or command staff member, this briefing will provide actionable strategies to help your organization communicate more effectively when it matters most.

In this session, you’ll learn:

How to prepare a crisis communications framework before an incident occurs
The importance of timing, transparency, and message consistency during emergencies
Strategies for communicating with the media, community members, and stakeholders
How to maintain control of the narrative in a fast-moving information environment
Common mistakes agencies make during crisis communications and how to avoid them
Practical ways to strengthen community trust before, during, and after a crisis
By the end of the session, participants will leave with clear strategies for navigating crisis situations and ensuring their agency communicates with confidence, clarity, and credibility when it matters most.

*Webinar Access Link will be provided 3 days prior to the training date.

About The Course
Recruiting qualified candidates has become one of the biggest challenges facing public safety agencies today. Traditional job postings and hiring announcements are no longer enough to compete in a shrinking applicant pool. Agencies must learn how to communicate their mission, culture, and opportunities in a way that resonates with the next generation of candidates.

This one-hour TOC Briefing live webinar will explore practical digital strategies that agencies can use to attract, engage, and retain top public safety talent. Drawing from real-world experience working with agencies across the country, TOC Public Relations will share proven approaches for using social media, digital storytelling, and strategic messaging to strengthen recruitment efforts and build stronger candidate pipelines.

Participants will learn how to move beyond basic recruitment posts and instead develop a modern strategy that highlights agency culture, showcases personnel, and provides valuable information that supports candidates throughout the hiring process. From recruitment videos and social media content to candidate engagement and online resources, this session will provide actionable insights agencies can immediately apply.

Whether you are a PIO, social media manager, recruiter, command staff member, or agency leader, this briefing will help you better position your organization to compete for talent in today’s digital landscape.

In this session, you’ll learn:

Why traditional recruiting strategies are falling short in today’s hiring environment
How to use social media and digital content to showcase your agency and attract candidates
The types of recruitment content that resonate most with younger applicants
How to highlight officer and employee stories to build credibility and connection
Strategies for keeping candidates engaged throughout the hiring process
Practical ways to support candidates and their families during recruitment
By the end of the session, participants will walk away with clear, practical ideas for improving recruitment messaging and strengthening their agency’s ability to attract the next generation of public safety professionals.

*Webinar Access Link will be provided 3 days prior to the training date.

About The Course
In today’s digital environment, video often becomes one of the most important tools public safety agencies use to communicate during and after critical incidents. From officer-involved shootings to high-profile use-of-force incidents, the way agencies present video evidence can significantly impact public understanding, media coverage, and community trust.

This one-hour TOC Briefing explores practical strategies for creating clear, informative, and responsible critical incident videos that help agencies communicate transparency while maintaining professionalism and legal awareness. Drawing on real-world experience working with public safety agencies across the country, this session will walk through how agencies can effectively use body-worn camera footage, surveillance video, dispatch audio, and supporting visuals to provide context and clarity during complex incidents.

Participants will learn how to structure a critical incident video that helps viewers understand what occurred, why key decisions were made, and how the incident unfolded.

The briefing will also address common challenges agencies face, including editing and redactions, legal considerations, messaging, and producing effective videos even with limited resources or staffing.

Whether you are a Public Information Officer, command staff member, or communications professional, this session will provide practical guidance for using video as a powerful tool for transparency, accountability, and public communication.

In this session, you’ll learn:

Best practices for producing and releasing critical incident videos
How to structure a video timeline that clearly explains what occurred
When and how to incorporate body-worn camera, surveillance footage, and audio recordings
Key considerations for editing, redacting, and protecting sensitive information
Messaging strategies that help provide context while maintaining transparency
Practical production tips for agencies with limited resources or in-house expertise
By the end of the session, participants will leave with a clear framework for planning, producing, and releasing critical incident videos that inform the public, support transparency, and strengthen community trust.

*Webinar Access Link will be provided 3 days prior to the training date.