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This performance-level web-based course is designed for individuals in the public and private sectors who are responsible for gathering and disseminating disaster-related information and who would like to increase their […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they […]
This performance-level web-based course is designed for individuals in the public and private sectors who are responsible for gathering and disseminating disaster-related information and who would like to increase their […]
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that […]
The National Response Framework (NRF) and the National Incident Management System (NIMS) devote significant attention to the importance of emergency public information. Public Information Officers are key members of the […]
Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand […]
Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand […]
About The Course
The role of the PIO has evolved significantly over the last few years, and so has the expectation from the public and media to get them transparent-timely information. This course will provide participants with the essential knowledge and practical tools to manage public information, whether it is a routine operation, positive PR story, or critical incident.
Through a blend of lectures, hands-on exercises, and real-world case studies, participants will learn how to develop and implement effective communication strategies, manage media relations, and engage with the public through various channels. By the end of the course, participants will be equipped to navigate the complexities of public information in emergencies and build trust within their communities.
Topics Covered:
The PIO role – responsibilities and expectations
Media interviews
Conducting press conferences
Laws, policies, and procedures
How to develop and manage a PIO team
Developing a crisis communication plan
Publishing news on social media
Crisis communication strategies
Crafting press releases and media kits
Pitching stories to the media
Managing multi-agency incidents
Establishing media partnerships
EOC operations
To download the course flyer click here.
Travel Information
Airport:
Sacramento Airport (SMF)
Hotel:
Fairfield by Marriott Inn & Suites Lodi
262 Rocky Lane
Lodi, CA 95240
(209) 268-7500
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they […]