Beyond Measuring Outputs to Measuring Behavioral Outcomes: The Latest Trends In Measurement & Evaluation

Co-Sponsored by Yankee Chapter PRSA and Maine PR Council

• Wednesday, March 11, 2026
• 2-3 p.m. ET
• Virtual

Every public relations practitioner worth their salt knows the importance of using research to establish a baseline, understand perceptions of key stakeholders, predict likely behaviors, measure trust, and show that our work makes a difference by improving business results based on data.

In this one-hour “lunch and learn” hosted by the Yankee Chapter PRSA and Maine PR Council, leading research experts with decades of experience will discuss the latest studies in media measurement, the impact of AI search engines, and the use of research to drive public policy. You will leave with new thoughts on how to bring the value of measurement to your work as a PR expert.

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