NAGC Webinar: Social Media Is the New Emergency Broadcast System: How Government Communicators Can Build Crisis-Ready Accountability

Government communicators are often expected to manage fast-moving public information across multiple social media accounts, departments, and audiences during a crisis. This webinar will share practical tools teams can adapt, including a response guide, crisis planning grid, escalation trigger questions, and short crisis brief format. Attendees will learn how to sort issues, clarify when to respond or escalate, coordinate across official accounts, and keep crisis content clear, accessible, shareable, and defensible.

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