Submit an Event
View Full Events
Calendar

Social Media Remediation

← PIO Perspective

PIO PERSPECTIVE SURVEY

Social Media Remediation

What Tools Are Agencies Using to Make Social Media Accessible?

Creating accessible social media content is an important responsibility for public information officers and communications professionals, particularly when sharing emergency information, public safety messaging, and government announcements.

But what tools are agencies actually using to make their content accessible?

From alternative text and video captioning to accessible graphics and document remediation, communications professionals have a growing number of tools and techniques available to support digital accessibility.

This PIO Perspective survey explores the products, services, and practices agencies use to create accessible social media content, verify accessibility, and address potential barriers.

Your participation will help fellow communications professionals evaluate available tools, understand costs, and identify practical approaches to improving accessibility.

15 Questions | Approximately 6 Minutes | Anonymous

Findings will be published on The PIO Calendar after the survey closes.

Who should participate?

Public information officers, social media managers, public affairs professionals, and others involved in developing or publishing social media content for their organizations.

You do not need to use a dedicated accessibility product to participate.

Audience
All members
Estimated time
6 minutes
Closes
November 19, 2026

Your answers are collected anonymously. Optional notification emails are stored separately from answers.

Start Survey
Question 1 of 15
What type of organization do you represent?Required

Select the option that best describes your organization.

Approximately how many people work for your organization?Required

Select one.

How many people in your organization regularly create, review, or remediate social media content for accessibility?Required

Include employees who directly work on making social media posts, graphics, videos, and attached documents accessible. Count each person once, even if accessibility is only one part of their job. Do not include outside contractors.

How does your organization currently address accessibility when creating social media content?Required

Select the option that best describes your organization's primary approach.

Which products or services does your organization use to create, check, or remediate accessible social media content?Required

Select all that apply. Include tools used for graphics, documents, video, captions, accessibility testing, or other related tasks.

Which accessibility-related tasks does your organization use these tools or processes to perform?Required

Select all that apply.

How does your organization verify that its social media content meets applicable accessibility requirements?Required

Select all that apply.

Approximately how much does your organization spend annually on software or services specifically used for digital accessibility?Required

Include subscriptions, software licenses, and contracted accessibility services where known. Do not include general staff salaries.

How easy are your organization's current accessibility tools and processes to use?Required

Consider the time, technical knowledge, and effort required to create or remediate content.

How effective are your organization's current accessibility tools and processes at helping you produce accessible social media content?Required

Consider the quality of the results, the amount of manual correction required, and your confidence in the final content.

What are the biggest challenges your organization experiences when making social media content accessible?Required

Select up to three.

What accessibility products, tools, or practices would you recommend to another PIO or communications professional, and why?

Please share any specific products, helpful features, limitations, lessons learned, or recommendations based on your experience.

How does your organization address digital accessibility when publishing time-sensitive emergency or public safety information?Required

Select the option that best describes your organization's current approach.

What would help your organization make emergency communications more accessible without delaying critical public information?
What affordable tools or approaches would you recommend to a small agency with limited staff and budget?

Please identify specific products, approximate costs if known, or practical approaches that have worked for your organization.

Review and Submit

You may go back to change any response before submitting.

Before you submit: Participation is voluntary. Submit only information you are comfortable sharing for aggregate professional research. By selecting “Submit My Response,” you agree to share your responses for the stated purpose.

Optional free email updates

MailPoet will email you to confirm any newsletter subscription you select. You can unsubscribe at any time. Your email address is stored separately from your survey answers.