AI is quickly becoming the first touchpoint for accessing government information as residents increasingly ask AI assistants how to complete tasks such as renewing passports, applying for benefits and finding health guidance. With this shift, agencies need to understand how AI interprets, surfaces and cites their content in generated responses. When AI systems misread, misquote or fail to surface agency content, the cost isn’t a lower bounce rate. It’s a citizen who acts on outdated eligibility rules, misses a filing deadline or gets the wrong guidance during a public health event.

Join our complimentary webinar to explore Generative Engine Optimization (GEO) and learn how Adobe Brand Visibility helps public sector organizations monitor, prioritize and address the gaps between what’s published and what AI systems surface. Industry and government leaders will share practical strategies for understanding, measuring and improving agency visibility across AI-powered search experiences while maintaining government standards for security, accessibility and compliance.

Specifically, attendees will discover:

• How large language models crawl and interpret .gov content
• Why traditional web metrics and SEO practices fall short in an AI-answer world
• How to close visibility gaps without added engineering burden

Register now to learn how AI is reshaping citizen access to government services and how your agency can stay accurate, trusted and visible.