About The Course
Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.

Topics Covered:
Creating engaging photos, videos, and graphics
Writing engaging captions
Developing an effective content strategy
Understanding branding essentials
Navigating legal and policy considerations
Strategies for boosting reach and engagement
Best practices for live streaming
Crafting and sharing news releases via social media
Building and managing social media teams
Utilizing insights and analytics for improvement
Optimizing platform features, settings, and best practices
Recommendations for apps and equipment

To download the course flyer click here.

Travel Information
Airport:
Santa Maria Airport (SMX)

Hotel:
Radisson Hotel Santa Maria(Next to airport)
3455 Skyway Drive
Santa Maria, CA 93455
(805) 357-9891

Hampton Inn Santa Maria
2190 Preisker Lane
Santa Maria, CA 93458
(805) 424-1414