Public-sector communicators are often expected to move quickly, respond to competing requests, and deliver tactics on tight timelines. In that environment, planning is frequently compressed or skipped altogether, making communication decisions harder to explain, defend, and evaluate.

This in-depth, in-person CAPIO regional workshop focuses exclusively on the RPIE framework, Research, Planning, Implementation, and Evaluation, a nationally recognized planning model and the gold standard used in the Accreditation in Public Relations (APR) process. Rather than treating RPIE as a template or academic exercise, this session emphasizes how the framework functions as a practical decision-making tool for real-world public-sector communications.