Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Additionally, building a rapport and managing your relationship with the media that covers your department can lead to consistent news coverage and create an ally when you need to get information out in a timely manner.

Completing this course will teach you:

A basic understanding of Public Relations and Media Relations

Understanding the need to act and communicate quickly during a crisis

Understanding how effective communication builds public trust and legitimacy for your Department

The importance of Media Relations skills and overall Communication

This course is intended for Police Chiefs, Fire Chiefs, Command Staff, Public Information Officers (PIOs), and all First Responders looking to advance their knowledge in these areas.