This course is a 16-hour training which will provide participants an opportunity to apply advanced public interview/information skills. Focusing on the PIO interview and public speaking capabilities, participants will experience on-camera presentations, radio broadcasts, newsprint, periodicals, and social media communications using current best practices in the industry.

Course Objectives:

•Provide participants the knowledge and skills to establish, manage, and work as Public information Officers / Crisis Communicators internally and externally.

•Provide participants advanced interview and public speaking experience designed to test the participants’ abilities to analyze, coordinate, process, and create information in a realistic media environment.

•Participants will demonstrate effective communication skills by preparing and utilizing a Single Overriding Communication Objective (SOCO).

•Demonstrate effective communications by participating in recorded verbal presentations to evaluate the effectiveness of their communication with their target audience.

•Upon completion of this course, participants will be able to relate their workshop experience to their primary area of responsibility by verbalizing their communications role.

•Upon completion of this course, participants will be able to demonstrate current industry best-practice standards in crisis communications methods for whole community audiences during a multitude of incidents by completing a minimum of four – two-hour interview labs.