Beyond Measuring Outputs to Measuring Behavioral Outcomes: The Latest Trends In Measurement & Evaluation
Co-Sponsored by Yankee Chapter PRSA and Maine PR Council Wednesday, March 11, 2026 2-3 p.m. ET Virtual Every public relations practitioner worth their salt knows the importance of using research to establish a baseline, understand perceptions of key stakeholders, predict likely behaviors, measure trust, and show that our work makes a difference by improving business […]
