Note: Event details are provided for informational purposes only and are subject to change. Please verify dates, pricing, and registration details with the event organizer.
This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
Week 2: E0393: Executive Public Information Management
This course is designed for a Public Information Officer (PIO) assigned to an incident as a member of an All-Hazards Incident Management Team (AHIMT) and local IMTs, as well as for the PIO assigned to an incident as an Assistant PIO in a variety of capacities.
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
About The Course
High-quality photography and video are powerful tools for public safety agencies, strengthening communication, community engagement, recruitment efforts, and overall brand perception. This immersive three-day workshop is designed to equip participants with the skills needed to confidently capture and produce professional-grade photo and video content using DSLR or mirrorless cameras.
Led by experienced professional photographers and video specialists with extensive experience in public safety media production, this course blends technical instruction with hands-on application. Their work in the field is widely recognized and respected, bringing real-world insight and practical techniques into every session.
Participants will learn how to take full manual control of their cameras, master lighting and composition, and efficiently edit both photos and video for polished, impactful results. Through guided demonstrations, practical exercises, and a complete photo and video project, attendees will build confidence and develop a solid workflow from capture to final product.
Topics Covered:
Manual camera operation for photo and video
Exposure triangle and metering techniques
Focus methods and white balance
Avoiding motion blur and digital noise in low light
Effective lighting strategies for photos and video
Composition principles for visual storytelling
B-roll capture techniques
Introduction to photo and video editing (technique, workflows, presets)
Audio basics
Introduction to color theory
Recommended gear for optimal results
Photo and video projects applying learned techniques
Equipment Needed
DSLR or mirrorless camera with manual controls and 1080p/4K video capability
Laptop
Photo and video editing software installed (e.g., Lightroom, Photoshop, Final Cut Pro, Premiere Pro, DaVinci Resolve)
Memory card reader or adapter
Recommended Equipment
Audio recording equipment (e.g. DJI mics, Zoom, Tascam)
Tripod
Lighting and light stands for filming
To download the course flyer click here.
Travel Information
Airport:
Sacramento International Airport (SMF)
Hotel:
Hotel Diamond
220 West 4th Street
Chico, CA 95928
(530) 893-3100
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
IABC World Conference is the flagship event for communication professionals worldwide. Each year, hundreds of attendees gather to learn, connect, and share ideas that shape the future of our field. Designed for today’s communicators, World Conference offers a dynamic mix of global perspectives, expert-led sessions, and meaningful peer-to-peer engagement. Whether you’re looking to elevate your career, expand your […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public […]