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This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand management. Participants will spend 4 ½ days exploring; the business model of media engagement, take a deeper dive into cultivating a brand image through internal […]
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/ emergency response.
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that community leaders, incident managers, and Public Information Officers (PIO) are prepared to communicate with the public through traditional and social media. This course focuses on […]
3CMA is heading to Denver in 2026 — where the elevation is high and the expectations for local government communications are even higher. This year’s theme, Peak Performance – Achieving New Heights in Local Government Communications, celebrates the drive, creativity and resilience that define our profession. Set in the Mile High City, the conference will […]
The FBI-LEEDA Media and Public Relations (MPR) course is a 4 ½-day intense curriculum developed to assist law enforcement in communication with not only the media, but the communities they serve. The course is suitable for chiefs and commanders who may deal with the media on a regular or ad hoc basis and full-time/part-time Public […]
Week 3: E0394: Executive Public Information Application
Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand management. Participants will spend 4 ½ days exploring; the business model of media engagement, take a deeper dive into cultivating a brand image through internal […]
About The Course
Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.
Topics Covered:
Creating engaging photos, videos, and graphics
Writing engaging captions
Developing an effective content strategy
Understanding branding essentials
Navigating legal and policy considerations
Strategies for boosting reach and engagement
Best practices for live streaming
Crafting and sharing news releases via social media
Building and managing social media teams
Utilizing insights and analytics for improvement
Optimizing platform features, settings, and best practices
Recommendations for apps and equipment
To download the course flyer click here.
Travel Information
Airport:
Santa Maria Airport (SMX)
Hotel:
Radisson Hotel Santa Maria(Next to airport)
3455 Skyway Drive
Santa Maria, CA 93455
(805) 357-9891
Hampton Inn Santa Maria
2190 Preisker Lane
Santa Maria, CA 93458
(805) 424-1414