In a crisis, Public Information Officers don’t have the luxury of time. Information moves fast. Fear spreads faster. Good communication strategy can shape public trust, protect your organization’s reputation, and help victims and communities begin to move forward.

This intensive, hands-on workshop gives PIOs practical tools to communicate rapidly, responsibly and credibly when the pressure is on.

Participants will learn how to:

• Build clear, credible key messages
• Put victims’ needs forefront
• Respond with speed without sacrificing accuracy or ethics
• Prepare effective holding statements and crisis communication plans
• Navigate social media and emerging AI challenges
• Conduct effective news conferences
• Monitor and manage information throughout a crisis
• Develop a crisis communications manual tailored to their organization

The workshop culminates in an immersive, three-hour active-shooter tabletop simulation, challenging participants to apply what they’ve learned as a fast-moving crisis unfolds.

Two days. Real-world scenarios. Practical strategies. Better crisis communicators. Because when the unthinkable happens, the public doesn’t just need information. They need information from a source they can trust.