Note: Event details are provided for informational purposes only and are subject to change. Please verify dates, pricing, and registration details with the event organizer.
NOTE: This course is offered as part of the Governor’s Hurricane Conference. There may be a conference fee associated with this course. Contact the organizer for more information. To equip […]
The National Response Framework (NRF) and the National Incident Management System (NIMS) devote significant attention to the importance of emergency public information. Public Information Officers are key members of the […]
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to […]
Building off of the FBI-LEEDA Media & Public Relations course, the Master Public Information Officer course moves the participant from the tactical to the strategic level of media and brand […]
This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is of critical importance that […]
About The Course
Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.
Topics Covered:
Creating engaging photos, videos, and graphics
Writing engaging captions
Developing an effective content strategy
Understanding branding essentials
Navigating legal and policy considerations
Strategies for boosting reach and engagement
Best practices for live streaming
Crafting and sharing news releases via social media
Building and managing social media teams
Utilizing insights and analytics for improvement
Optimizing platform features, settings, and best practices
Recommendations for apps and equipment
To download the course flyer click here.
Travel Information
Airport:
John Wayne Airport (SNA / KSNA)
Hotel:
Embassy Suites by Hilton Anaheim Orange
400 N. State College Boulevard
Orange, CA 92868
(714) 938-1111