The webinar will explore how public-sector communicators can navigate today’s complex ethical challenges amid political pressure, rapid news cycles, misinformation, social media, and emerging AI tools. Grounded in the ethical standards of the Accredited in Public Relations (APR) credential and the PRSA Code of Ethics, Dr. Pearson will offer practical guidance for maintaining honesty, accuracy, transparency, and accountability when the stakes are high. Through a real-world case study, participants will learn how to serve as trusted advisors to leadership, balance organizational goals with the public interest, and protect public trust when the right decision isn’t always the easiest one.