How to Create, Train & Manage a Successful Social Media Team

You don’t have to do social media alone. Building a team of trusted employees can help generate more content, showcase different areas of your organization and take some of the pressure off one person, but only if you have the right people, structure and expectations in place.

In this one-hour TOC Briefing, we’ll cover practical strategies for creating and managing a social media team that helps you expand your reach and content capabilities while maintaining consistency, professionalism and your organization’s voice.

Topics covered include:

• Identifying and recruiting the right people for your social media team
• Deciding who should have access to accounts, and who shouldn’t
• Establishing roles, responsibilities and expectations
• Training team members to create effective, on-brand content
• Creating guidelines without stifling creativity
• Developing simple approval and content submission workflows
• Keeping your organization’s voice and messaging consistent
• Motivating team members and maintaining participation
• Managing mistakes, accountability and quality control
• Creating a sustainable program that doesn’t depend on just one person