AI search is rapidly changing how people find information—and how reputations are formed, tested, and compared in real time.

Instead of scrolling through pages of results, people now ask tools like ChatGPT, Claude, and Copilot a direct question and receive a single answer: a short explanation, a comparison, or a recommendation. In that moment, your organisation is either clearly mentioned and trusted—or it is missing, misunderstood, or quietly replaced by a competitor.

By the end of 2026, AI-powered search is expected to overtake traditional search as the primary way people look for answers, credibility signals, and recommendations.

For years, communications teams focused on getting to the first page of Google through earned media, thought leadership, executive visibility, and strong messaging. AI search works differently. There is no ranking list—only one response.

This highly practical virtual workshop helps communications professionals understand how AI search works, what Generative Engine Optimisation (GEO) really means, and how communications teams can actively shape how AI tools describe their organisation.

GEO is not about technical tricks or gaming algorithms. AI tools summarise the public story of your organisation using signals that communications teams already influence—media coverage, reviews, explainer sources, industry content, and your own published materials. This workshop shows you how to bring those signals together so AI can explain your organisation clearly, accurately, and with confidence.