This hands-on training is designed for Public Information Officers and government communicators who want to elevate their organization’s communication strategy. This course focuses on leadership, coordination and message management in complex environments, not just the tactical work of writing news releases and conducting media interviews.

Students will leave with practical tools they can implement immediately, from templates and systems for managing media, leadership and external communications during critical events.

Topics include:

• The evolving role of the Public Information Officer
• Developing strategic messages to maintain clear, consistent communications during high-pressure incidents
• Coordinating multi-jurisdictional messaging while working within a Joint Information Center (JIC)
• Building systems to streamline response and reduce decision fatigue
• Preparing spokespeople for media interviews
• Includes a functional exercise that mirror real-world information challenges