MAGC September Webinar | Main Character Energy: Putting User-Generated Content in the Spotlight

Main Character Energy: Putting User-Generated Content in the Spotlight

Join MAGC for an engaging session on the importance and benefits of user-generated content with Warren Kagarise, digital engagement manager for King County, Washington.

Your best storyteller is in the community you serve. From eyewitness videos and community photos to resident shoutouts and partner collaborations, user-generated content puts real people and real experiences at the center of the story. Learn how government agencies can responsibly bring UGC into the spotlight to build trust, humanize complex topics, and turn the audience into the main character. Explore what the data says about UGC’s benefits, understand how to balance authenticity with compliance, and discover ways to use UGC to create partnerships, increase transparency, and amplify diverse voices and perspectives.

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