This one-day course equips public safety professionals, government leaders, and communications personnel with the skills to lead messaging during fast-moving incidents and complex reputational challenges. Participants will learn how to anticipate, shape, and deliver clear, credible, and timely communication when it matters most. Topics include building and executing a crisis communications framework, crafting messages that protect trust under pressure, managing real-time communication on social media, writing effective news releases, countering misinformation, and navigating media relations during a crisis.