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Communicating During a Critical Incident for Police and Fire Departments
For public information officers, the ability to communicate clearly, quickly and with credibility during a critical incident is essential. Whether facing an active shooter, a large fire, severe weather or another high-impact event, your agency’s response will be measured not only by operational success but also by how well you inform the media and your community. As the public information officer and media relations professional with more than 20 years of experience, Adam has a track record of successfully managing crises and issues that garnered national media attention.
Completing this course will teach you:
How to craft clear, effective messaging during fast-moving events
Best practices for handling media inquiries, interviews and news conferences
Strategies to build and maintain public trust during a crisis
The role of social media and digital platforms in incident communications
Coordinating messaging across agencies in a joint information setting
This course is designed for Law enforcement and fire public information officers, or other personnel responsible for sharing information with the media and community during critical incidents.
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