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Building a Brand that Resonates (Internally & Externally!)
Effective branding extends far beyond logos and taglines; it lives in the everyday experiences of employees, clients and communities alike. When an organization’s internal culture and external identity are truly aligned, the result is a brand that is not only recognized but trusted and remembered.
Join Bridget Ingebrigtsen and Ellie Kasparie of O’Shea Builders for an engaging exploration of how one of central Illinois’ premier commercial construction firms has built a brand that resonates on both fronts. Under the guiding philosophy of “bringing joy to the journey,” O’Shea Builders has cultivated an identity that is as meaningful to the people who work there as it is to the clients and communities they serve. Learn about the strategies, challenges and insights behind O’Shea’s brand development along with ideas for how to strengthen your own organizations’ internal alignment and external presence. This presentation is ideal for communications, marketing and business professionals seeking a fresh perspective on the intersection of culture, identity and brand.
Bridget Ingebrigtsen is Brand Director of O’Shea Builders, where she has worked for 13 years. With a degree in journalism, Bridget began her career in the newspaper and publishing industry before finding her passion in marketing and branding. In her role at O’Shea, she helps shape and manage the company’s brand by integrating its mission and values into every touchpoint while helping preserve the family feel and culture that have defined O’Shea Builders for more than 125 years.
As Marketing Manager of O’Shea Builders, Ellie Kasparie helps build awareness of the O’Shea brand through social media, storytelling, and community engagement. Ellie enjoys finding creative ways to highlight the people, projects, and culture that make O’Shea Builders unique. In her role, she helps manage the company’s branding and communications, creating content that gives clients, employees, and the community a behind-the-scenes look at the work being done across the organization.
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