Three Super Bell Finalists will pull back the curtain on their approach to developing award-winning entries—sharing the strategy, storytelling, data, and execution details that helped their campaigns rise to the top. Representatives from JGPR, Red Lorry Yellow Lorry, and CTP will break down how they framed their objectives, highlighted impact, and showcased creativity in ways that resonated with Bell Ringer judges.

Attendees will learn:

• How finalists structured their submissions to clearly demonstrate results
• What campaign elements they prioritized—and why
• Tips for framing challenges, insights, and outcomes compellingly
• Common pitfalls to avoid when preparing an award entry
• What judges look for, based on finalist experience and feedback

Panelists include:

• Ben Paulin, SVP, JGPR
• Meredith L. Eaton, Managing Director of North America, Red Lorry Yellow Lorry
• Kim Downs, Social and Digital Content Strategist, CTP