Note: Event details are provided for informational purposes only and are subject to change. Please verify dates, pricing, and registration details with the event organizer.
Mastering the Media Release
Create compelling media content that stands out from the pack.
Principal editor and trainer, Julie Shannon, will teach you to draft clear professional media releases that get the pickup they deserve. This course uses real examples from the government, corporate, and not-for-profit sectors.
This in-depth session with plenty of opportunities to ask questions and receive feedback on your work.
Who should attend: This course is great for early-career PR and Communication professionals, as well as individuals seeking to refresh their skills. You’re invited to share examples from your organisation to discuss during the session.
Learning Outcomes
- write engaging headlines, straplines and leads
- develop interesting story angles on a range of topics
- shape the body of the media release
- prepare appropriate quotes for your key spokespeople
- manage political and strategic messaging in the copy
- negotiate with subject matter experts for stronger content outcomes
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