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CIPR: Disinformation, misinformation & malinformation
Course aim
In an era of misinformation and media overload, this course examines what it means to operate in a ‘post-truth’ environment and its implications for PR professionals. You’ll gain practical strategies for cutting through the noise and communicating with clarity and credibility. The session also explores the role of AI, its potential to combat misinformation and the ethical challenges it presents.
Who should attend?
Anyone working in media relations, corporate communications, or political marketing who is concerned about the impact of disinformation, misinformation, malinformation, or non-information – and is looking for practical tips to combat its effects.
What to expect
What is a post-truth world? How prevalent is ‘fake news’? Why does this matter to me?
How can I identify disinformation, misinformation, malinformation, and non-information?
What practical steps can I take to combat them? How do I ensure my organisation is trusted?
Course objectives
Participation in the course will provide you with the knowledge to:
Define terms such as ‘post-truth’, ‘fake news’, and ‘alternative facts’
Identify disinformation, misinformation, malinformation, and non-information
Assess how prevalent they are and evaluate their impact
Update familiar models of communication to take them into account
Work out how to combat falsehoods, by understanding why some find them compelling
Ensure your messaging is regarded as credible and your organisation seen as a trusted source
Write a policy on ethical communication for your team and your clients
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