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Advanced Social Media Practices for First Responders
Overview
Is your agency’s social media stale or just not connecting to the people you serve? Are you ready to share important information in an engaging way? This course will focus on telling your agency’s story honestly through social media. In Advanced Social Media for First Responders you will learn what content to emphasize, what to avoid, and how graphics and photos can make your mission stand out – all without resorting to gimmicks.
Retired Pensacola (FL) Police Captain Stephen Davis will share his expertise that led to his department’s rapid ascension into being one of the most highly touted social media programs in law enforcement. Over the span of four years, Capt. Davis advanced the Pensacola Police Department’s social media presence 800%, won multiple awards, and was covered by national news organizations.
Completing this course will teach you:
How the words and content you choose can build relationships
How to manage interactions
How to use photos and graphics for effect
Tools to make you a better storyteller
Who is the course for?
First responder social media managers wanting to build a solid brand foundation from their existing program, established managers who want to realize their social media’s full potential, and any chief, supervisor, or leader who may be wary of social media and its benefits.
Location
Virtually via Zoom
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