Public Information Officer Workshop

About The Course
The role of the PIO has evolved significantly over the last few years, and so has the expectation from the public and media to get them transparent-timely information. This course will provide participants with the essential knowledge and practical tools to manage public information, whether it is a routine operation, positive PR story, or critical incident.

Through a blend of lectures, hands-on exercises, and real-world case studies, participants will learn how to develop and implement effective communication strategies, manage media relations, and engage with the public through various channels. By the end of the course, participants will be equipped to navigate the complexities of public information in emergencies and build trust within their communities.

Topics Covered:
The PIO role – responsibilities and expectations
Media interviews
Conducting press conferences
Laws, policies, and procedures
How to develop and manage a PIO team
Developing a crisis communication plan
Publishing news on social media
Crisis communication strategies
Crafting press releases and media kits
Pitching stories to the media
Managing multi-agency incidents
Establishing media partnerships
EOC operations

To download the course flyer click here.

Travel Information
Airport:
Sacramento Airport (SMF)

Hotel:
Fairfield by Marriott Inn & Suites Lodi
262 Rocky Lane
Lodi, CA 95240
(209) 268-7500

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