ILEA: Police-Media Relations

Law enforcement is under an intense amount of scrutiny for a wide range of policing practices. The modern Public Information Officer is at the crossroads to ensure organizational messaging resonates with the public and demonstrates the value and nobility that police agencies provide to their respective communities.

Attendees will receive expert instruction in core competency areas of media management, visual storytelling, and innovative content to bolster citizen engagement. Specific case studies including controversial force incidents, officer-involved shootings, employee misconduct and other relevant areas will be discussed.

Students will learn how to craft news releases, conduct media interviews and plan press conferences. Participants will also conduct in-person assessments with scenarios which will be filmed to provide immediate feedback on best practices and lessons learned. In addition, students will receive reference materials and checklists.

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