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Risk Communications and Managing Opposing Viewpoints for Public Health Professionals
In this two-part class, John Guilfoil takes public health directors and communicators through an experiential journey that is tailor-made for the extreme demands and ever-evolving world of public health. Since the COVID-19 pandemic, municipal governments have been called upon to deliver timely, confident advice and guidelines amid rapidly-changing circumstances and an evolving range of powerful doubters, misinformation trolls and conspiracy theorists.
In part-one, John offers a back-to-basics approach to risk communication. From mosquitoes to rats to season flu, learn how to communicate with your residents, coworkers and intergovernmental contacts and work to create communications plans that fulfill a World Health Organization goal of providing “real-time exchange of information, advice and opinions between experts or officials and people who face a hazard or threat to their survival, health, or economic or social wellbeing.
In the second half of the training, learn how to navigate in a world of competing viewpoints — and in a world of misinformation, disinformation and gasp Facebook commenters. Learn that conflicting viewpoints are a normal part of constituent services, understand the differences between healthy skepticism and conspiracy theory, learn techniques to remain dispassionate and above board in communicating public health information. This well-reviewed class also covers active listening techniques and two breakout sessions.
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