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SUMMARY:CIPR: Disinformation\, misinformation & malinformation
DESCRIPTION:Course aim\nIn an era of misinformation and media overload\, this course examines what it means to operate in a ‘post-truth’ environment and its implications for PR professionals. You’ll gain practical strategies for cutting through the noise and communicating with clarity and credibility. The session also explores the role of AI\, its potential to combat misinformation and the ethical challenges it presents. \nWho should attend?\nAnyone working in media relations\, corporate communications\, or political marketing who is concerned about the impact of disinformation\, misinformation\, malinformation\, or non-information – and is looking for practical tips to combat its effects. \nWhat to expect\nWhat is a post-truth world? How prevalent is ‘fake news’? Why does this matter to me?\nHow can I identify disinformation\, misinformation\, malinformation\, and non-information?\nWhat practical steps can I take to combat them? How do I ensure my organisation is trusted? \nCourse objectives\nParticipation in the course will provide you with the knowledge to: \nDefine terms such as ‘post-truth’\, ‘fake news’\, and ‘alternative facts’\nIdentify disinformation\, misinformation\, malinformation\, and non-information\nAssess how prevalent they are and evaluate their impact\nUpdate familiar models of communication to take them into account\nWork out how to combat falsehoods\, by understanding why some find them compelling\nEnsure your messaging is regarded as credible and your organisation seen as a trusted source\nWrite a policy on ethical communication for your team and your clients
URL:https://piocalendar.com/event/cipr-disinformation-misinformation-malinformation/
CATEGORIES:Training
LOCATION:
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