PIO Calendar

3CMA Webinar: Part One: AI Demystified: What You Don't Know (But Should) About the Tools You're Already Using
2026-06-24 14:00 - 15:00 (America/New_York) | https://piocalendar.com/event/3cma-webinar-part-one-ai-demystified-what-you-dont-know-but-should-about-the-tools-youre-already-using/
AI is everywhere, but most of us are using it on instinct and learning as we go. In this practical, example-driven webinar, Rebecca Emery of Seacoast AI will give local government communications professionals a clear-eyed look at how AI actually works under the hood, as well as the “why” behind AI.
You’ll learn a repeatable framework for crafting prompts that consistently produce strong results, a collection of prompt examples tailored to the kinds of tasks you handle every day, and a better understanding of the privacy and security habits that protect you and your organization. Whether you’re brand new to AI or have been working with it for a while, this session will fill in the gaps and give you the confidence to use these tools more effectively.

3CMA Webinar: Part Two: Get Found by AI: Generative Engine Optimization for Local Government Communicators
2026-07-15 14:00 - 15:00 (America/New_York) | https://piocalendar.com/event/3cma-webinar-part-two-get-found-by-ai-generative-engine-optimization-for-local-government-communicators/
When residents ask an AI answer engine about local services, emergency information, or community resources, does your content show up accurately – or even at all? As more people turn to generative AI tools like ChatGPT, Claude, and Perplexity to search for information online, local government communicators need to adapt their SEO strategies.
In this forward-looking webinar, Rebecca Emery of Seacoast AI introduces Generative Engine Optimization (GEO) and how we can structure and present our content so generative AI models and answer engines can find it, trust it, and serve up accurate information and answers to the people who want it. You’ll leave with a clear understanding of how GEO differs from traditional SEO and how AI actually reads our content online, what changes you can make today to improve your content’s visibility in AI-generated responses, and why this matters more than ever for public trust and community reach.

Telling Your Story to the Media and Legislators
2026-11-19 10:00 - 11:00 (America/Los_Angeles) | https://piocalendar.com/event/telling-your-story-to-the-media-and-legislators/
When: Nov 19, 2026 from 10:00 AM to 11:00 AM (PT)

Presenters: CAPIO and CSDA
Every special district has a story to tell—about the essential services you provide, the people you serve, and the value you deliver to your community. Effectively sharing that story builds trust with the public, strengthens relationships with the media, and helps decision-makers understand your district’s priorities and funding needs.
In this practical, fast-paced session, you’ll hear communication strategies and real-world examples to help you:

Identify and shape compelling stories that highlight your district’s impact and funding needs.
Build positive working relationships with local reporters and media outlets.
Communicate clearly and confidently with legislators and key stakeholders.
Use storytelling to turn technical topics into relatable community benefits.

Participants will receive adaptable message frameworks and talking points to help their district tell its story with clarity, credibility, and confidence.
10:00 – 11:00 am
Free CSDA Member
$125 Non-member
CSDA webinars are offered at no charge to all Members in part through the generous support of the Special District Risk Management Authority (SDRMA).
