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DTSTART;TZID=America/Los_Angeles:20260422T100000
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SUMMARY:Rethinking Public Safety Recruitment in a Digital World
DESCRIPTION:About The Course\nRecruiting qualified candidates has become one of the biggest challenges facing public safety agencies today. Traditional job postings and hiring announcements are no longer enough to compete in a shrinking applicant pool. Agencies must learn how to communicate their mission\, culture\, and opportunities in a way that resonates with the next generation of candidates. \nThis one-hour TOC Briefing live webinar will explore practical digital strategies that agencies can use to attract\, engage\, and retain top public safety talent. Drawing from real-world experience working with agencies across the country\, TOC Public Relations will share proven approaches for using social media\, digital storytelling\, and strategic messaging to strengthen recruitment efforts and build stronger candidate pipelines. \nParticipants will learn how to move beyond basic recruitment posts and instead develop a modern strategy that highlights agency culture\, showcases personnel\, and provides valuable information that supports candidates throughout the hiring process. From recruitment videos and social media content to candidate engagement and online resources\, this session will provide actionable insights agencies can immediately apply. \nWhether you are a PIO\, social media manager\, recruiter\, command staff member\, or agency leader\, this briefing will help you better position your organization to compete for talent in today’s digital landscape. \nIn this session\, you’ll learn: \nWhy traditional recruiting strategies are falling short in today’s hiring environment\nHow to use social media and digital content to showcase your agency and attract candidates\nThe types of recruitment content that resonate most with younger applicants\nHow to highlight officer and employee stories to build credibility and connection\nStrategies for keeping candidates engaged throughout the hiring process\nPractical ways to support candidates and their families during recruitment\nBy the end of the session\, participants will walk away with clear\, practical ideas for improving recruitment messaging and strengthening their agency’s ability to attract the next generation of public safety professionals. \n*Webinar Access Link will be provided 3 days prior to the training date.
URL:https://piocalendar.com/event/rethinking-public-safety-recruitment-in-a-digital-world/
CATEGORIES:Webinar
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ORGANIZER;CN="TOC Public Relations":MAILTO:info@tocpublicrelations.com
LOCATION:https://piocalendar.com/event/rethinking-public-safety-recruitment-in-a-digital-world/
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DTSTART;TZID=America/New_York:20260422T130000
DTEND;TZID=America/New_York:20260422T143000
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CREATED:20260330T163230Z
LAST-MODIFIED:20260419T144806Z
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SUMMARY:3CMA Webinar Series: From Scene to Screen — A.I. and Advanced Smartphone Video Tools
DESCRIPTION:Today’s city and county communicators are expected to produce more video content\, faster\, and with greater impact than ever before. This session is designed to help 3CMA members do exactly that. \nIn this fast-paced\, idea-filled session\, our presenter\, Kerry Shearer\, goes beyond the basics to explore the tools\, tips\, and techniques that can help you create better video content faster — with a special focus on A.I.-powered tools that can streamline your workflow and boost production quality. \nWhether you’re shooting quick social media updates\, polished promos\, behind-the-scenes content\, interviews\, or field footage\, this webinar will show you how to level up your results using the gear and software that you need to know about! Kerry will cover smart ways to improve your video and audio\, speed up editing\, enhance visuals\, reduce production headaches\, and create content that is more engaging and more effective across digital platforms. \nYou’ll get an inside look at practical smartphone video accessories and advanced tools that can make a big difference in how your content looks and sounds — from microphones\, lights\, tripods\, and stabilization gear to editing apps\, workflow tricks\, and A.I. tools for tasks like transcription\, cleanup\, captioning\, and more. And yes\, many of these techniques and tools can also apply to DSLR and mirrorless video workflows. \nThis is no dry death-by-PowerPoint slide show. Expect an energetic\, jam-packed hour featuring live demos\, real video examples\, hands-on gear show-and-tell\, and behind-the-scenes insights from Kerry’s multi-camera web studio. You’ll see what works\, why it works\, and how to put it to use in your own content creation process. \nThis session is bound to deliver plenty of practical takeaways\, fresh ideas\, gear and tool recommendations\, and confidence-building inspiration for your next project!
URL:https://piocalendar.com/event/3cma-webinar-series-from-scene-to-screen-a-i-and-advanced-smartphone-video-tools/
CATEGORIES:Webinar
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ORGANIZER;CN="City-County Communications & Marketing Association (3CMA)":MAILTO:info@3cma.org
LOCATION:https://piocalendar.com/event/3cma-webinar-series-from-scene-to-screen-a-i-and-advanced-smartphone-video-tools/
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